The Third Premise

Mr. Hill’s third premise is that any idea, plan, or purpose that you hold in your mind, repeatedly think about and emotionalize with a burning desire for its realization is taken over by the subconscious mind and acted on through whatever natural and logical means that are available.


This is a great lesson in psychology.  If you want the mind to pick up an idea and to form a habit so the mind will automatically act upon the idea, you’ve got to tell the mind what you want over and over and over again; no end to it.


But, the subconscious mind doesn’t know the difference between right and wrong, it doesn’t know the difference between positive or negative, it doesn’t know the difference between a penny or a million dollars, it doesn’t know the difference between success and failure.


It will accept any statement you keep repeating to it by thoughts or by words or by any other means.


And it’s up to you in the beginning to lay out your definite purpose, write it out so that it can be understood, memorize it, and start repeating it day in and day out until your subconscious mind picks it up and automatically acts on it.


This will take a little time.  You can’t expect to undo overnight what you’ve been doing to your subconscious mind through the years by allowing negative thoughts to get into it.


You can’t expect that to happen overnight.


But you will find that if you emotionalize any plan that you send over to your subconscious mind and repeat it in a state of enthusiasm, and back it up with a spirit of faith – – if you will do that, the subconscious mind not only acts more quickly, but it acts more definitely and more positively.


This is one of the first steps to building your business.  If you repeat successful thoughts and commit them to your subconscious you will be in the right mindset to create awesome success!

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